Schedule

On a weekly basis, team members will post views and analysis on a featured topic each week. The posting sceduling is as follows:

Week 3 - Nurdianah

Media Relations

Article : Chapters 1 and 3 of Media Relations by Richard Stanton.

Week 4 - Eunice Ng

Community, Not-for-Profit & Interest Groups

Article : Chapter 9 "Community, Not-for-Profit, & Interest Groups" of Media Relations by Richard Stanton.

Week 5 - Stacey Mei Kelly

Risk, Uncertainty & Crisis

Article : Chapter 11 "Risk, uncertainty and crisis" of Media Relations by Richard Stanton.

Week 6 - Liao Zhiqi

Strategy & Tactics

Article : Chapter 8 "Grand strategy, strategy and tactics in PR" in Public Relations Theory II by Botan and Hazleton. 2006.

Week 7 - Erika Lim

Sucessful Relationships

Article : Chapter 12 “Measuring Successful Relationships” of Media Relations by Richard Stanton.

Week 8 - Jayasri Prush

Media Relations/Framing

Article : Chapter 6 “Developing Media Relationships Around News” of Media Relations by Richard Stanton.

Week 9 - Nurshahidah

Media Release

Article : Media Release – “how to” reading pages 78-83 in Media Relations by Richard Stanton.